There are only three reasons someone visits your website;
- To purchase a product
- For information
- Or entertainment
This means that your website needs to deliver on the goods. It needs to get the visitor to respond, either by purchasing a product, reading an article or being entertained. This is called conversion.
Your website needs to be built for traffic and it has to be powerful, emotional and show the website visitor that his or her life would be more complete - better, easier, more productive, more profitable and happier, if they owned what it is you’re selling.
It is for this reason that constructing a great website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs while accomplishing their own business goals for fame or fortune.
Having a proper architecture is vital to the online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist.
It is the integration of web design, development, and internet marketing with focused traffic-generation tactics that is vital to the success of your site. Without smart marketing any great website will fail.
I will focuses specifically on how to succeed at internet marketing through website design, search engine placement, search engine marketing, submission, analytics, email, and branding programs. I’ll show you how to achieve high traffic to your website that converts to revenue.